Do I need SEO Services Calgary?
Do you want more Website Traffic?
Do you want targeted traffic that brings consumers or clients that are searching for a product or service you provide right to your door (or telephone or inbox!)
Of course you do.
You want to be on the virtual equivalent of the busiest shopping street or mall in your town.
People are searching for what you provide but if you are hidden away on a lonely road that no-one ever drives past then business is going to be quiet. We’ll help them find you.
A Website needs to be found to be of any use to your business.
Is your website not being found? This is a common problem and can be rectified
Google deals in keywords and phrases and returns a list of what they believe to be the most relevant pages to their users.
You want them to return your pages whenever those search terms are entered.
Analytics
Are you analyzing your traffic so that you at least know how many hits your site gets per day?
SEO or Search Engine Optimization is the process of making your site climb the search results rankings through making changes to your site that make it highly readable by the search engines when they visit.
When done correctly you should see a regular boost to your internet traffic with a stream of hits on your site that is ongoing and NOT costing you every time someone clicks through.
SEO delivers traffic. People are searching and you need to allow them to find you.
- Do you know where your site is placing on Googles index
- There are over 40,000 sites launched worldwide PER DAY
- If your site is not optimized then its going to get lost in the crowd
- 68% of users only look at Googles first page of results
- 98% of web users will never go past the first three pages of Googles search results – if your not there your nowhere
If your site needs more traffic we can optimize its content for you and give you that higher organic ranking which will promote your business or service but not cost you whenever someone clicks through to your site.
Being more easily found on Google, Yahoo and Bing is obviously important and the best way to achieve this is during the design phase of your website. Its always easier to build in Optimization from the beginning.
A bit like a house that needs its plumbing, wiring and insulation done before its finished inside a website should have all its optimization built in to the infrastructure at the design phase. The look of the site is of course crucial to user engagement but too often some website design companies focus solely on the look and don’t consider the Search Engine Optimization until the client starts to realize that their site is not generating any new business for them.
As a web designer based in Calgary, I have looked at numerous clients sites in the city and they usually have this problem. We are always willing to have a no obligation look at a customers website and evaluate where it could be improved for them
If you are in Calgary and would like to meet to discuss your sites SEO please call us on 587-718-0196
On Site Search Engine Optimization for Keyword Traffic
Have you ever run a Google Adwords campaign?
They can be expensive. It depends what your business is but by and large they will hoover up your marketing budget as fast as you can throw money at them.
So whats the alternative?
How about being listed highly on Google for free?
Well that does sound good but theres no such thing as a free lunch as the old saying goes. Yes unfortunately theres always a catch.
To perform well for free on Google your website is going to need to be properly designed and optimized. And if you can’t (or don’t want to) do this yourself the you may want to employ someone to do it for you.
What this is essentially means is that you would employ an SEO company to make your website search engine friendly. Pictures always look good on a website but we are humans and machines don’t care too much for pictures. So we need a good balance of images and text that actually describes what your business is and includes the associated keywords.
Its amazing the number of times a business will tell me they are not ranking well on Google and then when I actually look through their site I find no mention of the terms that they most associate with their service or product. 
On-Site Search Engine Optimization takes a root and branch look at your website and ensures at a minimum:
• that your keywords actually appear on your site.
• That headings use the H1 and H2 tags as appropriate,
• That keywords are in bold or italics,
• That pictures are renamed to search relevant names and given alt tags.
• That there is a site map to allow the search spider to find all the pages on your site.
• That URLs are renamed to search friendly i.e. human readable names
• Then each page is optimized with metadata and key search terms in the code so you tell the search spider what the page is about.
How well does your site work?
A quick and easy test is by using the free tool from Hubspot at websitegrader.com.
It looks at a number of factors and gives your site a score from 0-100 with the higher being the better.
Its not an exact science but it does give you a good indicator as to whether there is room for improvement.
I have seen some websites with single digit figures and on the surface they appear to look ok, but that’s because I am a human looking at them.
A machine trying to read them and decipher what they are about is finding tables of images with generic names like image1.jpg, no descriptive tags and built on technologies like Frontpage that are out of date in 2011-2012.
Search Engines also value fresh content and incorporating regular updates is an important aspect of keeping your site fresh, current and alive.
Google will penalize sites that stay stagnant over time. Social media incorporation to your website helps your rankings as the content is always changing and often relevant.
Whats the Benefits of Search Engine Optimization?
Well I go back to my opening regarding the cost of ranking highly with Google Adwords.
A well optimized site will push you up the Google rankings and give you a visibility to your potential customers. The benefits are that you are not actually paying for this “organic traffic”
It has also been found that people are more likely to click on an organic Google listing than on a paid listing. This probably comes down to people preferring to choose things on merit rather than accept the advertised product that has been presented to them.
If you would like assistance with Search Engine Optimization in Calgary, please give okComputer a call on 587-718-0196
