Search Engine Optimization Calgary
SEO or Search Engine Optimization has become a buzz term that can be hard to define and harder to get a measure on. The grey area for Businesses is that Search Engine Optimization (SEO) can be complicated, detailed and time consuming and business owners in Calgary are no different to those everywhere else who want their service to rank highly and be found by new customers.
Your SEO strategy will be affected by what your business is, how competitive it is and whether you operate locally, nationally or globally.
SEO isn’t an exact science and the rules can change quickly which makes it sometimes difficult to measure and guarantee success. However with traditional media advertising getting more expensive and their customer base fragmenting it is crucial that you have your website working for you as best it can. A great looking website may be just that if the SEO is not right. Search Engines are good at reading and interpreting text, but they fail badly when deciding how nice a website looks and judging images. Thats why a good Search Engine Optimization strategy will look at everything from image names and descriptions through to how text is positioned and emphasized on a site.
There isn’t just one specific tool or methodology that will definitively get you on Googles “first page” and you should beware of any company that makes such claims.
They may be able to rank you there in the short term but is this at the risk of having your domain black listed by Google. This happens when Googles algorithims become aware of an un-natural rise in the number of inward links to a domain. They flag addresses like this and if it becomes apparent that the domain is being linked to by methodologies such as link farms then your domain could be blacklisted and ruined forever.
Organic Traffic
Tracking traffic to your website from organic search is really important. If you are continually optimizing your site, you should see traffic grow monthly (unless your company/business operates seasonally).
Rankings
Use this effective rank checker to confirm the search engine rankings of your primary keywords.
Conversion Sources
Analyze what sites are sending you traffic and the CR of each traffic source.
Incoming Links
Yahoo Site Explorer is a helpful tracking tool to confirm incoming links to your site.
PageRank (PR)
Use these great Firefox extensions to track your PR over time: SEObook Rank Checker or SEObook Toolbar.
Pages Indexed
Calculate pages indexed through Google, Yahoo and Bing. Make sure the number of indexed pages grows as you continue to build out and add to your website. Use the following syntax on the search engines when confirming the pages each search engine has indexed:
Google – site:CompanyDomainName.com
Yahoo – linkdomain:www.CompanyDomainName.com
Bing – site:www.CompanyDomainName.com
