Social Media Marketing, Calgary
Marketing any business has become more challenging with traditional methods becoming less effective. Many companies are now redirecting their advertising budgets from traditional media into Social Media Marketing as they seek to capitalize on this enormous online population of users.
TV Viewing Habits have Changed. TV has become challenged by the diversity of channels and advances in technology which allows the removal of ads when pre-recorded. Thats why product placement has become more commonplace and acceptable.
Radio is too niche. Yes you can target Country music stations or Rock music stations, 80′s fans, 90′s fans etc but how do you know whats the best radio demographic for your product?
Print Media is Outdated and Expensive. Running a single ad is pointless. A successful campaign will take regularity and deep wallets and is hard to calculate return on investment.
Social Media Marketing Calgary
Social Media Marketing has value because it allows a company to connect with their customers (and potential customers) in a way that is impossible via the other advertising mediums. By carefully choosing the market that you want to target with key word terms and informative, valuable content, businesses can reach out and be found by the very people that their service is of interest to.
The four current giants in Social Media right now are Facebook, Twitter, YouTube and LinkedIn. Depending on your business one may be more appropriate than another.
Twitter is great for promotions and drawing attention to special offers you may be currently running. There is a great clickthrough rate by users which can drive traffic to your website. If your tweet includes a shortlink to an article or promotion you are running then Twitter usually provides the best bang for your buck.
Facebook is better for building a community of people who may be your customers or people who are intersted in the business you are in. This is a very interactive medium and businesses may well be subject to public criticisms as well as praise. However, if handled correctly and dealt with appropriately such real interactions can humanize your business and make customers more loyal in the long term.
YouTube is the most searched website after Google. Every business is capable of creating some sort of video content that is relevant. It doesnt have to be a speaking clip, it could be some information or pictures put to music. It shouldn’t be overlooked.
LinkedIn is a great tool for professional people to market their skills and to connect with others who may be interested in their services. Generally it is seen as more of a business persons Social Media outlet. This is where you want to be if you are a Doctor, Accountant, Lawyer, Retailer, Supplier etc. A B2B or Business To Business networker seeking new opportunities may very well benefit from LinkedIn.
okComputer in Calgary can manage your strategy and advise you on the best course of action. We can set up your accounts and run them for you as many companies like to outsource Social Media Management. We allow you to decide how much involvement you want from us which gives you full control over a budget. We can run campaigns from as little as an hour per week through to an hour per day if you want to be very proactive.
